This statistic shows the results of a survey on the opinion of consumers regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018. The survey found that 61 percent of UK consumers felt that brands were not transparent enough about their use of influencer marketing. An even greater share of consumers believed that they should be informed if people are being paid to promote products, at 81 percent.
Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018
* The source adds the following information: "[...] quotas were placed on age, gender and region to ensure an accurate representation of the UK public demographic."
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Prizeology. (February 13, 2018). Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology. "Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018." Chart. February 13, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology. (2018). Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology. "Share of Respondents That Agreed with The following Statements regarding The Transparency of Influencer Marketing in The United Kingdom (Uk) in 2018." Statista, Statista Inc., 13 Feb 2018, https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology, Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018 Statista, https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/ (last visited November 22, 2024)
Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018 [Graph], Prizeology, February 13, 2018. [Online]. Available: https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
